Accor embark on bold dual venture with prominent Victorian Brady family.




Accor, Australia’s largest hotel operator, together with prominent Victorian Brady family of Amber Property Group, today, made a major dual hotel announcement. Entering the hotel scene for the first time, the Brady family will own The Sebel Melbourne Ringwood and Peppers Melbourne Richmond, both new-build hotels for Ringwood in Melbourne’s east and the historic Bridge Street in Richmond. Both hotels are scheduled to open in 2021/2022, respectively.

The Sebel Melbourne Ringwood will add 103 serviced apartment-style rooms to Melbourne east’s growth corridor in Ringwood. Spanning seven-floors, the property will feature, 48 studio apartments, 48 one-bedroom suites and 7 two-bedroom suites, with a fitness centre, two function rooms, a restaurant, reception area, and lobby bar/cafe.

Located 23km east of Melbourne’s CBD, Ringwood is a leafy suburban area in the midst of transition into a decentralised business hub. With the Victorian Government focused on decentralising business outside of the CBD, Ringwood has been identified as a growing Melbourne pocket, benefiting from major arterial roads and rail connections, and as a gateway to Victoria’s premier food and wine destination, the Yarra Valley.

Peppers Melbourne Richmond, located on the historic 1800’s Bridge Street, will celebrate its heritage with a blended historic yet modern facade. With 83 guestrooms, the hotel will feature a restaurant, bar, and health & fitness centre. Located just 1km from the Melbourne Cricket Ground, Peppers Melbourne Richmond will service patrons attending the Boxing Day Test, AFL games, State of Origin and other big name events.

With the newly upgraded $1.3b Epworth Hospital located within 600m, Peppers Melbourne Richmond will also act as a great auxiliary service to the hospital, with limited hotel infrastructure in the existing area.

Chief Operating Officer, Accor Pacific, Simon McGrath said, This major dual hotel announcement, shows Amber Property Group’s enthusiasm as owners entering the hotel scene, and they don’t do anything by halves. Accor has jumped at the opportunity to partner with Geoff and Rachael Brady and Jevan Clay on this exciting new venture, with not just one, but two new-build hotels in Melbourne.

With a background in highly successful car dealerships and global restaurant chains, Amber Property Group understand that the key to business success comes down to acute attention to detail and creating long lasting memorable experiences, which resonates with us at Accor, with guest obsession being at the very heart of our business, concluded Mr McGrath.

Amber Property Group Directors, Jevan Clay and Rachael Brady said, We couldn’t be more excited to be partnering with Accor. Together, we bring our experience in hospitality and restaurants as we enter the hotel scene, and create two stunning landmark developments.

Together, both hotels will create approximately 150 local employment opportunities, and stimulate economic growth in both Ringwood and Richmond. Amber Property Group look forward to seeing both hotels and their teams interact with the local community and we can’t wait to open they concluded.

The Sebel Melbourne Ringwood is located at 98 Maroondah Highway Ringwood, VIC, 3134.

Peppers Melbourne Richmond is located at 203-207 Bridge Road Richmond, VIC, 3121.